Hiring that professional photographer for $200, or even $500, when it means an increase in the perceived sale price of a home of $51,000 doesn’t sound so bad, does it?
And this is what a lot of owners and agents miss when looking at the price of hiring a pro photographer. They see the cost now, but they don’t see the difference it can make to the monthly rent, or the sale, of a property later on.
High-quality real estate photography works in combination with excellent presentation because it makes a property seem like it should be worth more. This attracts more buyers and more renters because they want the best value they can afford, and a well-presented marketing campaign presents a home in a way that makes it look like it should be priced higher than it is.