There is no doubt that luxury homes need impeccable marketing campaigns. The photos should be amazing, and the video should capture the size of the home and the benefits of living in that particular area, whether it be the local ski fields, the beaches, forests, or the urban neighborhood. As David McHugh, a real estate agent with LIV Sotheby’s International Realty in Vail and Beaver Creek, Colorado, said:
“Affluent consumers today are focused not just on a great property, but on the lifestyle that the property will provide their family How do they see their family using the property? Will this property be a draw for their immediate and extended family to use for family gatherings?”
Here’s an example of a video tour for a luxury ski property that does a great job of showcasing the location and the property:
A floor plan would help as well, especially if the home is large or has a unique layout, and perhaps a unique marketing campaign incorporating a party at the open home, or something else that’s a little unique.
All of that’s great, and any real estate agent would be fully comfortable with that approach when selling a multimillion dollar listing.
But when it comes to the average home, shouldn’t they be given the best possible chance at a top sale price as well?
I know the commission for the selling agent is not as high, and the marketing budget won’t be as large, but a smart real estate agent will still know how to create an amazing real estate marketing campaign for an average home, and do it all on a budget.